Nova Boutique
A custom Shopify store for a Paris fashion boutique, generating €32k revenue in 90 days.
Back to PortfolioProject Details
- Client
- Nova Boutique
- Industry
- Fashion Retail
- Services
- E-CommerceWeb DesignSEO & Performance
- Year
- 2024
About the Project
Nova is a Paris-based fashion boutique with a loyal in-store following and a growing demand for online shopping. Their existing Shopify store was a generic template that failed to reflect the premium, curated experience of visiting the physical shop.
What We Were Solving
Design and build a custom Shopify experience that felt as premium and personal as shopping in the boutique itself, while being optimised to convert first-time online visitors into paying customers.
How We Delivered
Custom Shopify Theme
A fully bespoke Shopify 2.0 theme with editorial-style homepage, lookbook section, and a streamlined product discovery flow.
Photography Direction
We provided a detailed art direction brief for the product photography shoot to ensure consistency across all listings.
SEO & Performance
Full Shopify SEO setup, image optimisation, and Core Web Vitals improvements, achieving a 94 Lighthouse score.
Measurable Impact
€32k
Revenue generated in first 90 days
4.8★
Average customer review rating
94
Google Lighthouse performance score
Project Gallery
“Shopping on our new site finally feels like shopping in our store. InteliGroup captured our brand perfectly. The results in the first three months exceeded every expectation.”
Camille Fontaine
Owner, Nova Boutique
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