Meridian Health
A full digital rebrand for a Toronto-based medical services provider, tripling their online enquiries.
Back to PortfolioProject Details
- Client
- Meridian Health
- Industry
- Healthcare / Medical Services
- Services
- Web DesignWeb DevelopmentDigital BrandingSEO & Performance
- Year
- 2024
About the Project
Meridian Health is a Toronto-based provider of outpatient medical services and occupational health programmes. Despite a strong clinical reputation, their outdated online presence was failing to communicate their professionalism to corporate clients and HR procurement teams.
What We Were Solving
The client needed a complete digital overhaul: a rebrand from the ground up, paired with a professional website capable of competing nationally. Trust, credibility and clarity were the three non-negotiables.
How We Delivered
Brand Identity
We created a clean, clinical brand identity with a modern logomark, a trustworthy colour palette and a professional type system.
Website Design & Development
A bespoke Next.js website with clear service navigation, downloadable resource sheets and a multi-step appointment request form.
SEO Foundation
Technical SEO setup, local schema markup and Google Search Console integration from day one.
Measurable Impact
3×
Increase in organic enquiries (60 days)
72%
Reduction in bounce rate
Top 5
Google ranking for target keywords
Project Gallery
“InteliGroup completely transformed how we present ourselves online. Within two months, our enquiries had tripled. The team was professional, responsive and clearly understood our industry.”
Dr. Sarah Chen
Director, Meridian Health
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